Promoting Transparency Through Technology and Innovation

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To support the transparency of price estimates of fish at the point of unloading, the Philippine Fisheries Development Authority - General Santos Fish Port Complex (PFDA-GSFPC), together with SOCSKSARGEN Federation of Fishing and Allied Industries, Inc. (SFFAII), initiated a project called PRICE ESTIMATE OF UNLOADING or PRES-U. This is a system that will provide a daily, real-time monitoring of prices of fish to increase awareness on the part of the supplier and buyer at Market Trading Halls 1 to 3 - mainly to eliminate unreasonable pricing.


Ribbon cutting ceremony participated by GenSan City Vice Mayor Shirlyn Bañas-Nograles, GenSan City Mayor Ronel C. Rivera, Atty. Glen A. Pangapalan – General Manager of PFDA, Ms. Rosanna Bernadette Contreras – Executive Director of SFFAII, and Mr. Jose M. Abarquez – GenSan Fish Port Manager
 The said project was inaugurated last March 22, 2018 at Market Hall 1, General Santos Fish Port Complex. It was attended by the General Manager of PFDA, Atty. Glen Pangapalan, Asst. General Manager of PFDA, Atty. Loralie C. Datahan, GenSan City Mayor Ronel C. Rivera, GenSan City Vice Mayor Shirlyn Bañas-Nograles, GenSan Fishport Manager, Mr. Jose M. Abarquez, SFFAII Executive Director, Ms. Rosanna Bernadette Contreras, SFFAII Officers, Mayors of Kiamba and Maitum, Counsilor Brix Tan (Committee on Fisheries), Engr. Milagros Casis (RED-DA12), NGOs and other group representatives.
 

Mr. Jose M. Abarquez – GenSan Fish Port Manager and Ms. Rosanna Bernadette Contreras – SFFAII Executive Director signing the Deed of Assignment for the PRES-U project, witnessed by Vice Mayor Shirlyn Bañas-Nograles, Mayor Ronel C. Rivera and Atty. Glen A. Pangapalan.

In order for the system to work, the SOCSKSARGEN Federation of Fishing and Allied Industries, Inc. provided 3 units of 51” LCD TV, and the PFDA-GSFPC provided computer hardware and the system development. The system will display on screen the scrolling information of the name of the fish, its quality, and its highest and lowest selling price. The system will update the information every two complete scroll cycles. Additionally, it is also capable to disseminate video presentations for various purposes, such as video presentations on Good Housekeeping Practices, News, Announcements, etc.
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SFFAII.COM: Promoting Transparency Through Technology and Innovation
Promoting Transparency Through Technology and Innovation
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